Privacy Policy

This Privacy Policy explains how Trusted Retail (trading as Zalentic) (“we”, “us”, “our”) collects, uses, and shares personal information when you visit or make a purchase from https://www.zalentic.com/ (the “Site”).

Personal information is handled in accordance with applicable United Kingdom data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Marketing communications and certain cookies or similar technologies are also subject to the Privacy and Electronic Communications Regulations (PECR).

Section 1 – Your Information and Our Store

When you make a purchase, we collect personal information you provide, such as your name, email address, and shipping or delivery details, to process and deliver your order and provide customer support.

When you browse the Site, certain technical information may be collected automatically, including your IP address, browser type, device information, operating system, and information about how you interact with the Site. This information helps operate, secure, and improve the Site.

If you subscribe or otherwise provide consent, your email address may be used to send updates, promotional communications, or new product information in accordance with UK GDPR and PECR.

Section 2 – Legal Basis and Your Rights

We process personal data on the following legal bases, where applicable:

  • Performance of a contract (e.g., processing and delivering orders)
  • Legal obligations (e.g., tax and accounting requirements)
  • Legitimate interests (e.g., improving our services, fraud prevention)
  • Consent (e.g., marketing communications and certain cookies)

Providing consent: By providing personal information to complete a transaction, verify payment, place an order, or arrange delivery, you consent to the collection and use of that information for the specific purpose for which it was provided.

Where required, we will request your consent for additional purposes, such as marketing communications.

Revoking consent: You may withdraw your consent at any time, subject to legal or contractual limitations, by contacting support@zalentic.com.

Under UK GDPR, your rights may include:

  • The right to access your personal data
  • The right to correct inaccurate data
  • The right to request deletion of your data
  • The right to restrict or object to processing
  • The right to data portability
  • The right to withdraw consent at any time
  • The right to lodge a complaint with the Information Commissioner’s Office (ICO)

Section 3 – Sharing Your Data

Personal information may be disclosed where required by law or if you violate our Terms of Service.

We may also share personal information with trusted third-party service providers that assist in operating our business, such as:

  • Payment processors
  • Delivery partners
  • Analytics services
  • Fraud prevention tools
  • Website and hosting providers

These providers may only access personal information to the extent necessary to perform their services.

Section 4 – Shopify Platform

Our store is hosted on Shopify Inc., which provides the e-commerce platform used to sell our products and services.

Your data is stored through Shopify’s systems on secure servers protected by security safeguards such as firewalls and encryption.

Payment information is processed in accordance with PCI DSS security standards and retained only as long as necessary to complete transactions and comply with legal requirements.

Additional details are available in Shopify’s Privacy Policy and Terms of Service.

Section 5 – Third-Party Providers

Third-party service providers may access personal information only as necessary to perform services on our behalf.

These providers maintain their own privacy practices, which we encourage you to review.

Some providers may process information outside the United Kingdom, where different data protection laws may apply. Where applicable, appropriate safeguards are implemented to protect personal information.

This Privacy Policy does not apply to third-party websites or external applications.

Analytics tools, such as Google Analytics, may be used to understand Site usage and improve performance.

Section 6 – Data Protection

We apply reasonable technical and organisational safeguards to protect personal information based on its sensitivity.

Payment data is protected using encryption and secure transmission technologies.

While no system is completely secure, appropriate measures are taken to protect personal information in accordance with applicable data protection laws.

If a personal data breach occurs that poses a risk to individuals’ rights and freedoms, appropriate notification procedures will be followed as required by law. The ICO explains that certain breaches must be reported to the relevant supervisory authority, and in some cases affected individuals must also be informed.

Section 7 – Cookies

We use cookies and similar technologies to operate our website, remember preferences, analyse traffic, and support marketing activities.

Cookies may be placed by us or by trusted third parties, including analytics and advertising partners such as Google and Meta.

For more detailed information about the cookies we use and how you can manage them, please refer to our Cookie Policy.

Shopify-related cookie information is available in the Shopify Cookie Policy.

Section 8 – Updates to This Policy

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

This Privacy Policy may be updated periodically to reflect changes in business practices, operational requirements, or legal obligations.

Material updates will be posted on this page.

In the event of a merger, acquisition, or asset sale, personal information may be transferred in accordance with applicable data protection laws.

Contact Us

If you have any questions about this Privacy Policy or how personal information is handled, feel free to contact us. We’re here to help and aim to respond within 24 hours.

Business Information

Business name: Trusted Retail (trading as Zalentic)
Website: zalentic.com

Address: 2 Lansdowne Rd, Croydon, London, CR9 2ER, United Kingdom

Company number: 86484877
VAT number: NL004255097B91

Email: support@zalentic.com
Phone: +44 7352 509 107
Open Contact Form

Customer service: Monday to Friday, 9:00 am – 5:00 pm (GMT/BST)